Utopia Technology PLC and Habesha Weekly Promotion PLC Forge Transformative Partnership with SAIC Motor
February 24, 2021, Shanghai, China
In a monumental stride towards advancing Ethiopia’s automotive landscape, Utopia Technology PLC, in collaboration with the renowned international trading and marketing powerhouse, Habesha Weekly Promotion PLC, has sealed a groundbreaking partnership with SAIC Motor. The agreement, signed on February 24, 2021, in Shanghai, China, heralds a new era for the automotive industry in Ethiopia.
SAIC Motor, ranked as the 7th largest auto manufacturer globally and the premier distributor in China, stands as the official manufacturer for distinguished brands such as VW, BMW, AWEDI, and MG. The partnership grants Utopia Technology PLC and Habesha Weekly Promotion PLC the prestigious role of official distributors for the iconic MG brand, a revered English marque with a rich legacy spanning over a century.
The dealership agreement not only solidifies the entry of MG into the Ethiopian market but also paves the way for the distribution of other renowned brands under the SAIC Motor umbrella. This strategic collaboration positions Utopia Technology PLC and its esteemed partner, Habesha Weekly Promotion PLC, as key players in bringing world-class automotive options to Ethiopia.
A cornerstone of this groundbreaking partnership is the commitment to establishing a state-of-the-art vehicle assembly plant within Ethiopia. This move is poised not only to bolster the local automotive industry but also to contribute significantly to the economic development of the country. The assembly plant will serve as a testament to Ethiopia’s growing stature in the global automotive market.
The collaboration with SAIC Motor signifies a commitment to quality, innovation, and sustainability in the automotive sector. As the official distributor of MG and other SAIC brands, Utopia Technology PLC is set to redefine the automotive landscape in Ethiopia, offering customers access to cutting-edge vehicles with a legacy of excellence.
The joint venture also aligns with Ethiopia’s broader vision for economic growth and technological advancement. By bringing internationally renowned automotive brands to the country, Utopia Technology PLC and Habesha Weekly Promotion PLC aim to contribute to job creation, skill development, and the overall prosperity of Ethiopia.
This strategic partnership is not merely a business arrangement; it symbolizes a shared commitment to fostering progress, innovation, and a sustainable automotive future for Ethiopia. As Utopia Technology PLC and Habesha Weekly Promotion PLC embark on this transformative journey with SAIC Motor, the stage is set for a new era in Ethiopia’s automotive industry, marked by excellence, global partnerships, and a drive towards a brighter, more sustainable future.
